A Guide to Google Ads
Google Ads, formerly known as Google AdWords, is one of the most popular online advertising platforms, allowing businesses and individuals to advertise their products or services directly to potential customers on Google. With millions of daily searches on Google, this platform is a powerful tool for targeting users actively seeking information or solutions related to the advertiser’s offerings. Whether you are a small business looking to increase your online presence or a large corporation aiming for massive visibility, Google Ads offers a wide range of features, tools, and options to customize your advertising strategy.
How Google Ads Works
Google Ads operates on a pay-per-click (PPC) model, which means advertisers are charged only when someone clicks on their ad. Advertisers bid on specific keywords related to their business, and when users search for those terms on Google, the ads appear on the search results page. The placement of an ad is influenced by a combination of the advertiser’s bid, ad relevance, and Quality Score—a rating by Google based on factors like ad relevance, landing page experience, and expected click-through rate (CTR).
Types of Google Ads
We have multiple types of google Ads depeending upon our business needs
Google Search Ads
Google Search Ads are a type of online advertisement that appears at the top of Google search results pages. These ads are designed to match specific keywords that users type into the search engine, making them highly relevant to what users are actively searching for. Google Search Ads are part of Google Ads, Google’s advertising platform, and operate on a pay-per-click (PPC) model, meaning advertisers are charged each time someone clicks on their ad.
